2026/27 season kits are live
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Process20 July 2026 · 6 min

How a season typeface is born

From a reference image to a complete character set — reconstructing a season nameset, step by step.

A jersey typeface does not begin with a letter — it begins with a measurement. Often all we have is a handful of photographs, frames from a broadcast, and a few letters the print has gently distorted. The work is reading the decision behind those curves.

From reference to skeleton

The first layer is the skeleton: the letter's body height, stem weight, curve radius and terminal shape. We set these onto a grid and derive a shared logic from individual letters. What distinguishes a season typeface is not ornament but the consistency of that logic.

Completing the set

Once the skeleton settles, the set widens. A nameset is not only A–Z; the numerals ask for their own weight balance, and accented letters and Turkish glyphs demand separate care. Every addition is read back against the first decision.

  • Uppercase A–Z and numerals 0–9
  • Accented and Turkish glyphs — Ç, Ğ, İ, Ö, Ş, Ü, ı
  • Separate weight balance for name and number
  • Delivered in OTF, TTF and WOFF2

The measure of a jersey font is the moment the name on the back is read — from the stand, the screen and up close.

The work does not end when the font file does. The full set ships with vector sources and a specimen document, because a designer needs not only the letters but a record of how they are meant to be used.